Matt Churchill // just putting it out there really, random thoughts and stuff
How we measure social media ROI is the hot topic in comunications at the minute. What metrics can we use, what new ideas can we develop, and my particular favouritedo we even need to measure ROI…
Loads of brands want to get that big ‘viral’ hit, you know, where they make a shoddy product placement video and then millions of people watch it.
Here’s two examples of videos that fly around…